In recent years, TikTok has rapidly evolved from a platform of trendy dances and lip-sync videos to a powerful cultural engine, shaping conversations around sports, activism, and entertainment. One of the most compelling moments in sports TikTok history is encapsulated in the phrase “when we find the cycle.” This viral meme was born out of the WNBA community and represents not only a turning point in sports content but also the growing cultural relevance of women’s sports, particularly the WNBA.
This article dives into the phenomenon of “when we find the cycle,” its origins, how it captured TikTok’s attention, and the broader implications for the WNBA’s visibility and cultural impact.
The Origins of “When We Find the Cycle”
The phrase “when we find the cycle” might sound cryptic to someone unfamiliar with TikTok’s ever-evolving meme culture, but it has become a viral sensation that’s inextricably linked to the WNBA. The cycle refers to something akin to finding a perfect rhythm or sequence in sports that leads to unstoppable success, like a player hitting multiple consecutive shots, making brilliant defensive plays, or finding unbeatable tactics in a game. For the WNBA, a league often overshadowed by the NBA and other men’s sports, finding the cycle represents more than just a hot streak on the court—it’s about gaining sustained visibility, respect, and mainstream appeal.
The specific meme, “when we find the cycle,” gained traction when TikTok creators began remixing clips from WNBA games, specifically from some standout performances where players seemed to be in perfect harmony, both with their teams and in their individual skills. These videos highlight a player or team that gets into a flow state, one where every pass, dribble, and shot fits seamlessly together—creating a visually and emotionally compelling moment.
What really set the meme into overdrive was the remixing of this concept with music, humor, and creative edits that resonated with TikTok’s audience. Fans began pairing these game highlights with motivational or humorous voiceovers, captioning them with the phrase “when we find the cycle,” as if to suggest that the team or player had unlocked a secret formula for dominance. This format was both entertaining and relatable, tapping into a broader narrative of persistence, breakthrough, and celebration that transcends sports.
The Role of TikTok in Popularizing Women’s Sports
TikTok’s algorithm is known for its ability to democratize content. Anyone, regardless of their follower count, can go viral if their content resonates with the community. This openness has allowed the WNBA to break through traditional media barriers and reach a younger, more diverse audience. The viral success of “when we find the cycle” is a direct result of this, as TikTok users began to see WNBA highlights in a way that traditional sports media hadn’t prioritized.
Traditionally, women’s sports have been given less media coverage, sponsorship, and viewership compared to men’s sports. But TikTok’s influence is shifting this narrative. On TikTok, it’s not uncommon to see the highlights of WNBA stars like Breanna Stewart, A’ja Wilson, and Sabrina Ionescu circulating with the same fervor as those of LeBron James or Steph Curry. The bite-sized, shareable nature of TikTok videos also makes it easier for casual fans to become exposed to the WNBA, growing the league’s audience organically.
Moreover, TikTok provides a platform for WNBA players to showcase their personalities and off-court lives, deepening their connection with fans. From locker room antics to behind-the-scenes training routines, WNBA players are increasingly using TikTok to build their personal brands. The meme “when we find the cycle” complements this by offering fans a fun, engaging way to interact with their favorite players and celebrate their achievements.
Cultural Impact and Representation
The cultural impact of TikTok’s role in popularizing the WNBA is significant. For decades, women’s sports have struggled with issues of underrepresentation and undervaluation. However, TikTok is helping to level the playing field. The meme “when we find the cycle” doesn’t just represent a funny or catchy moment—it symbolizes the WNBA’s quest for cultural recognition and respect.
The visibility that TikTok offers allows young girls to see athletes who look like them achieving great things on the court. This representation is crucial for inspiring the next generation of female athletes. With the increasing virality of WNBA content on TikTok, more women’s basketball games and moments are being celebrated and discussed in popular culture, contributing to a slow but steady shift in how women’s sports are perceived.
In addition to increasing visibility, TikTok’s WNBA content, including the “when we find the cycle” meme, often emphasizes the skill, athleticism, and excitement of the games. By showcasing these moments, TikTok helps dispel myths that women’s sports are somehow less competitive or entertaining than men’s sports. The more people engage with WNBA content in creative and relatable ways, the more the league’s stars are seen as legitimate sporting icons on par with their NBA counterparts.
WNBA Players and the Power of Social Media
The viral rise of “when we find the cycle” isn’t just about fans sharing content—WNBA players themselves are harnessing the power of TikTok. Players like Kelsey Plum, Arike Ogunbowale, and Liz Cambage have embraced TikTok to connect directly with their fanbases, sharing everything from game day routines to personal reflections and fun challenges.
By participating in viral trends like “when we find the cycle,” WNBA players are actively shaping the conversation around their sport, making it more inclusive and engaging for a broader audience. These moments humanize the players, allowing fans to see not just their professional personas but also their individual personalities and stories. This is a crucial development, as sports audiences today are increasingly drawn to athletes who are accessible and authentic.
The WNBA is also more than a sports league—its players have become key figures in the broader conversation about social justice, gender equality, and activism. TikTok allows these athletes to amplify their voices on these issues, creating a space where sports and social change intersect. The meme “when we find the cycle” may be lighthearted, but it exists within a larger context of empowerment and visibility for women athletes.
The Future of the WNBA on TikTok and Beyond
Looking forward, the relationship between the WNBA and TikTok is only set to grow. As more WNBA players and teams engage with the platform, fans can expect even more viral moments like “when we find the cycle.” The league is already working to expand its digital presence, using social media to reach new audiences and turn casual viewers into die-hard fans.
TikTok’s unique ability to elevate niche content into mainstream conversations makes it an ideal platform for the WNBA to continue growing its brand. If the success of the “when we find the cycle” meme is any indication, the WNBA will keep finding creative ways to harness social media to drive engagement, build a passionate fanbase, and continue its journey toward mainstream recognition.
Conclusion
“When we find the cycle” may have started as a TikTok meme, but it represents so much more than that for the WNBA. It’s a symbol of the league’s growing cultural relevance, a testament to the power of social media in reshaping sports narratives, and a celebration of women athletes who are finally getting the attention they deserve. As TikTok continues to drive engagement for the WNBA, this viral moment is likely just the beginning of a new era in women’s sports.
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